Intro to Sales Workshop with Anne Cutler, The Dryden Group

All businesses are started with a great idea born out of personal passion. We are so confident that we go to great lengths to set up the business and acquire funding for it. We may even hire a professional to design the best website and the bud of our brand. But do we really know what it takes to sell our product or our service or our idea? To begin growing revenue and sustain it?

Sales are both a process and a discipline. This introductory yet interactive seminar will help you get over the mystique and myths to successful selling. It will:

• enable you to understand what customers buy and help you to develop your unique sales statement that best defines your offering
• equip you with a basic sales process to begin growing your customer pipeline and keep it under control

Speakers Bio:

Anne P. Cutler is Vice-President of The Dryden Group. She is responsible for developing new business by increasing the level of awareness of Dryden’s portfolio of services. Anne couples her systems thinking with deep knowledge of procure-to-pay processes to partner with her clients – providing them with data which helps them drive down cost in indirect spend and recover hard dollars. She is a subject matter expert in environmental sustainability and views Dryden solutions through that lens for clients who have sustainability as a strategic priority. Anne joined Dryden after a successful 18-year career with Xerox in sales, major account management, and operations management. Anne earned a Bachelor’s Degree from The George Washington University in Washington, DC and a Master’s Degree from Temple University in Philadelphia, PA. She sits on various boards and is actively involved with the United States Rowing Association, the County of Camden, and the Greater Philadelphia Area Chamber of Commerce.